Methods2018-07-03T08:53:45+00:00

Methods

STARTUP FRAMEWORK

Hack40 uses a set of methods and approaches, directly inspired by their entrepreneurial experience (since 1999), in order to nurture an intrapreneurship ground within companies.

Its aim is to enable the development of innovative products and businesses, which are quickly tested in the market by customers.

Design Thinking – Hack40

Design Thinking

– Collectively imagine and design a solution based on users’ needs.
– Implement a new relationship of co-creation with your users.
– Ensure that your future solution is desirable, viable and feasible.

Lean Startup - Hack40

Lean Startup

– Test new business model with a minimal capital investment.
– Build a profitable business plan after several iterations.
– Develop a test & learn approach and implement a data driven decision mindset.

Growth Hacking

Growth Hacking

– Build a first acquisition strategy, to test the desirability of your solution among a targeted audience.
– Apply digital marketing methods to create a community of early-adopters around your project. Convert your first users into customers.
– Determine the best acquisition strategy to speed up the growth and impact of your projects.

Mentoring – Hack40

Mentoring

– Be mentored by proficient entrepreneurs who will lead you to adopt the startup mindset and culture.
– Benefit from their experiences and knowledge. Overcome obstacles, work on potential shortcomings and implement new working methods.

Pitch

Pitch

– Master storytelling to convince the jury of the benefits of your solution and raise funds.
– Create a cleverly built presentation to support your speech.

Build an extremely simplified version of what your product, process or service will be.
You can find below real examples of prototypes produced during Hack40’s programs.

INDUSTRY

Accelerate processes
and increase productivity

USE CASE EXAMPLE

L'Oréal Operations - Fast Track

L’Oréal Operations – FastTrack
Challenge : Reduce time-to-market from 9 to 4 month for new offers

Prototype : New optimized process between R&D, factories & sales

RETAIL

Prototype physical
retail spaces

USE CASE EXAMPLE

BLACKROOM

L’Oréal – BLACKROOM
Challenge : Reinvent in-store perfume experience

Prototype : Exclusive pop-up store in « The Marais, Paris »
→ 3 iterations / 500 customers

ORGANISATION

Transform a line of work or a function of a company « as a startup »

USE CASE EXAMPLE

MACIF

MACIF – IT Dept. Reorganisation
Challenge : Transform managers to intrapreneurs

Prototype : 4 months program to re-organise people in associates collectives and rethink the relationship to their day-job.

IT / DIGITAL

Develop digital solutions :
mobiles or desktop

USE CASE EXAMPLE

GRDF - Gazou App

GRDF – Gazou App
Challenge : Create a community among GRDF workers

Prototype : An internal app : field-tested tips, lunch-break, network failures, and news

CUSTOMER EXPERIENCE

Create new
customer experiences

USE CASE EXAMPLE

DECATHLON

DECATHLON – Village Decathlon
Challenge : Engage athletes in a « village » experience around their suburban physical stores

Prototype : Partnership with WinEven sports coaches platform

MILLENIALS

Engage
millenials

USE CASE EXAMPLE

YOULAB

UNILEVER – YOULAB
Challenge : Engage Millenials around Unilever brands

Prototype : YOULAB : internal and external collective intelligence challenges