LATEST USE CASES
Accelerating the business impact of the latest innovations across the world.
Global Testbed Initiative
South Asia
PROOF OF CONCEPT (PoC) PROGRAM
PROBLEM STATEMENT: Support Korean startups scaling in South Asia through a partnership with the Korea International Trade Association (KITA).
PROPOSED SOLUTION: A 6-month program designed and managed by Hack40 to build open innovation challenges with corporate leaders in Singapore, define high-priority business problems, match them with the best Korean startups, and support the launch of multiple PoC projects.
#fintech #manufacturing #food #sustainability #mobility #ai
Innovation Lab & Startup Incubator
Europe – Asia – Americas
INNOVATION & OPEN INNOVATION WORLD DEPLOYMENT
PROBLEM STATEMENT: CMA CGM aims to become a leading innovator in the supply chain and logistics industry. ZEBOX, the company’s innovation platform, needs to scale globally.
PROPOSED SOLUTION: Consolidation of the HQ model — including business plan, offer, client and partner relations, innovation models, resources, and capabilities — combined with the setup of Asian and US hubs: team building, flagship events, startup scouting, PoCs, and regional business transformation.
#Supply Chain #Logistics #AI #sustainability #IoT #Digital
Korean Innovation Center
L’Oréal Luxe
OPEN INNOVATION LAB
PROBLEM STATEMENT: Integrate K-beauty trends to inspire new product development across concept, formula, and packaging, then translate them into the wider brand portfolio to support growth in Asia and beyond.
PROPOSED SOLUTION: Build an innovation framework for a cross-functional team of 30 in Seoul, combined with upskilling in startup scouting, lean startup, growth hacking, pitch, and innovation methodologies.
#Innovation framework #Beauty Tech #customer centricity #UX #packaging
New Retail Program
Clarins Group – Paris & Shanghai
STRATEGIC EXPERIMENTATION PROGRAM
PROBLEM STATEMENT: De-risk the global growth strategy by prototyping at country level.
PROPOSED SOLUTION: Prototype new retail experiences and merchandising in Paris and Shanghai through 10-day pop-ups, collect consumer feedback at scale, and iterate or pivot the concept before global rollout.
#retail #E commerce #strategy #omnichannel #global deployment #digital #IoT #media #Brand pop up
New Business Program
Unilever – France / Europe
INTRAPRENEURSHIP PROGRAM
PROBLEM STATEMENT: Generate top-line growth to offset the decline in traditional hyperstore volumes and rebuild trust in food and health brands.
PROPOSED SOLUTION: Build and mentor multi-functional internal startup teams and intrapreneurs to accelerate the go-to-market of new brands, products, e-commerce initiatives, and retail distribution channels.
#FMCG #Growth #Strategy #new route to market #sustainability #retail #E commerce #branding
Brand Positioning Program
Marriott APAC – India, Korea & China
STRATEGIC EXPERIMENTATION PROGRAM
PROBLEM STATEMENT: Better embody the brand promise of “passion” across every guest touchpoint.
PROPOSED SOLUTION: Experiment with new morning rituals across India, China, and Korea to validate guest value, business relevance, and regional scalability.
#Hospitality #Brand #Strategy #Global deployment #new business #experimentation
E-commerce Acceleration Program
L’Oreal Paris – Europe
BUSINESS ACCELERATION PROGRAM
PROBLEM STATEMENT: Align brand teams around the 2021–2023 e-commerce strategy and roadmap to accelerate revenue growth across key European markets.
PROPOSED SOLUTION: Run a series of online workshops with cross-functional teams to define platform and category priorities across product mix, activation plans, pricing and promotions, media, and CRM.
#Strategy #E commerce #Omnichannel #Growth hacking #CRM
Digital Playbook Program
Disneyland Paris
BUSINESS UNIT REORGANISATION
PROBLEM STATEMENT: Increase digital revenues by bringing more “magic” into every stage of the digital guest experience.
PROPOSED SOLUTION: Formalize and unify a new framework covering customer feedback generation, live experimentation, and investment planning.
#Hospitality #Entertainment #Strategy #Digital #omnichannel #CRM #new services