LATEST USE CASES
Accelerating the business impact of the latest innovations across the world
Global Testbed Initiative
Asia
PROOF OF CONCEPT (PoC) PROGRAM
PROBLEM STATEMENT: Support Korean Startups @scale in South Asia in partnership with the Korean International Trade Association (KITA)
PROPOSED SOLUTION: A 6-Month program designed & managed by Hack40 to build open innovation challenges with corporate leaders in Singapore, design dedicated problem statement, match with the best Korean startups & support to succeed a range of PoC projects #fintech #manufacturing #food #sustainability #mobility #ai
Innovation Lab & Startup incubator
Europe – Asia – America
INNOVATION & OPEN INNOVATION WORLD DEPLOYMENT
PROBLEM STATEMENT: CMA CGM has the ambition to become the 1st Innovator in the Supply Chain & Logistic Industry. ZEBOX the company dedicated to drive this ambition has to be scale worldwide.
PROPOSED SOLUTION: Consolidation of the HQ model (business plan, offer, client & partner relation, innovation models, resources & skills) & setup of the Asian et US hubs: team building, 1st events, startups scoutings, PoC, regional business transformation.
#Supply Chain #Logistics #AI #sustainability #IoT #Digital
Korean Innovation Center
L’Oréal Luxe
OPEN INNOVATION LAB
PROBLEM STATEMENT: Integrate K-beauty cosmetic trends to inspire new product production (concept, formula, pack). Then, integrate them into the wider brand portfolio to support group growth in Asia and worldwide.
PROPOSED SOLUTION: Building an innovation framework for a multi-functional team of 30 in Seoul and upskilling with startup scouting, lean startup, growth hacking, pitch.
#Innovation framework #Beauty Tech #customer centricity #UX #packaging
New Retail Program
Clarins Group – Paris Shanghai
STRATEGIC EXPERIMENTATION PROGRAM
PROBLEM STATEMENT: De-risk the global growth strategy deployment with pre-prototyping at a country level.
PROPOSED SOLUTION: Prototyping the new retail experiences and merchandising in Paris and Shanghai – with 10-day pop-ups – to collect consumer feedback at scale. Iterating or pivoting every aspect of the concept before global rollout.
#retail #E commerce #strategy #omnichannel #global deployment #digital #IoT #media #Brand pop up
New business program
Unilever – France / Europe
INTRAPRENEURSHIP PROGRAM
PROBLEM STATEMENT: Generate topline growth to compensate for both the decrease in traditional hyperstore sales volume and the distrust towards F&B / health brands.
PROPOSED SOLUTION: Building and mentoring multi-functional internal startup teams, Intrapreneurs, to accelerate the go-to-market of new brands, products, e-commerce and retail distribution channels.
#FMCG #Growth #Strategy #new route to market #sustainability #retail #E commerce #branding
Brand Positioning Program
Marriott APAC – India Korea China
STRATEGIC EXPERIMENTATION PROGRAM
PROBLEM STATEMENT: Better embody the brand value of « passion » at every guest touch point of the hotel experience.
PROPOSED SOLUTION: Experimenting new guest morning rituals in 3 countries (India, China, Korea) to validate value, business model and regional scalability.
#Hospitality #Brand #Strategy #Global deployment #new business #experimentation
E-commerce
L’Oreal Paris – Europe
BUSINESS ACCELERATION PROGRAM
PROBLEM STATEMENT: Align the brand teams on the 2021-2023 e-commerce strategy and roadmap to increase revenues on the key growth driver of 2020-2021 on European markets.
PROPOSED SOLUTION: A series of 100% online workshops with multi-functional teams to specify for each platform and each category: product mix, animation plan, price and promotions, media, CRM.
#Strategy #E commerce #Omnichannel #Growth hacking #CRM
Digital Playbook Program
Disneyland Paris
BUSINESS UNIT REORGANISATION
PROBLEM STATEMENT: Massively increase the digital revenues of Disneyland Paris by bringing more “magic” at any point of the digital guest experiences.
PROPOSED SOLUTION: Formalizing and unifying a new framework including daily customer feedback generation, live experimentation and investment plan.
#Hospitality #Entertainment #Strategy #Digital #omnichannel #CRM #new services